How do we get folks to read? Well, for one area they have their very own ad campaign to encourage reading. The ad campaigns slogan is "The Right Book Will Always Keep You Company."
Books? Actual printed books? People still buy those things? Apparently so. Otherwise this ACW Grey-created campaign for Israeli bookstore chain Steimatzky is a total waste of money. Whether or not it's wasted ad spend remains to be seen but one thing is clear; this is one very creative ad campaign. The work centers on print which carries the headline "The Right Book Will Always Keep You Company." The visuals then convey the headline quite literally by placing characters from well known novels in bed with readers. - See more at: Adrants
Which image from the ad campaign grabs you? Better yet, what slogan would you use to advertise reading books? Let us know here at The Things You Can Read!
Happy reading to all! ☮
The Things You Can Read!
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